20 years’ experience in digital and print in France and internationally.
I have an excellent ability to translate concepts into visuals.
I’m interested in anything that can simplify and improve a customer’s daily life.
What I’ve been doing since 2019
I’m currently working within the Cegedim Group, which was founded over 50 years ago (5,800 employees, €616M turnover). Specifically, I’m part of the Cegedim Santé (Health Business Unit), which develops solutions for self-employed healthcare professionals.
I joined the team in a context where Sales and Tech teams were in charge of product design.
With the Head of Design, we led a change management process by refocusing design around user needs.We demonstrated the effectiveness of this approach through the commercial success of the solutions we worked on.
On the product discovery side
Shadowing
Self-employed healthcare professionals can be found in both urban and rural areas throughout France.
It’s important to meet them, as their geographical location has an impact on their organization, patient relations and business development.
Since 2019, we have been observing GPs, specialists, midwives, physiotherapists, nurses, speech therapists… but also healthcare structures such as Maison de Santé (which respond to medical desertification) or CPTS (collective structures enabling territories to better organize ambulatory healthcare provision).
Interview and micro persona
By going into the field, we discovered profiles that were all different at first glance.
But by using structured tools (question framework…) we were able to understand that they all had the same expectations.
Hot feedback
After each interview, we create a micro-persona that will serve as the foundation for the target’s persona.
More than 200 healthcare professionals met across France.
COLD feedback
An initial summary of the interviews is drawn up at the end of the day.
More than 55 semi-structured interviews conducted.
Duration 45/60 mn / 40 questions.
Putting the user at the heart of the solution
Cegedim Santé publishes over ten solutions for one hundred thousand healthcare professionals. More than eight hundred people in France, Egypt and Spain work on these software solutions.
Added to this is a lack of communication between the product, sales and marketing professions. Each had a different view of the user’s needs.
Thanks to the persona, we were able to :
Customer target personas
We produced 1 persona for each business.
Construction of 14 personas, validated by healthcare professionals
Dialogue with the user
To harmonize the « tone of voice » used to address the user, we built the solution’s persona and a glossary, with concrete examples to empower PMs and UXs.
Persona and glossary (in french)
Ce que nous ne disons pas | Ce que nous disons |
|---|---|
| Se connecter / Connexion / Je me connecte | Me connecter |
| Facturer / Facturation / Je facture | Ma facturation |
| Paramètres / Paramétrer / Paramétrage général | Mes paramètres |
| J’ai prévenu nos équipes | Nos équipes s’occupent |
| Acheter | Utiliser |
| Remplacement | Évolution |
Before
« Do you confirm the fact of… » is not common language.
After
Be simple and concrete: inform about the consequences.
6 to 10 participants
recruited by target group
Every 15 days
for 2 years
1 UX/PM duo
conceive and animate
+100 workshops were held with some 30 healthcare professionals.
Mapping the experience
With so much in-house expertise and stakeholder input (influenced by our beta-tester friends) into the design process, road map priorities changed frequently.
By visually representing user needs, we were able to :
1 – UNDERSTAND USER NEEDS
Each cartography is built and validated with our users, in focus groups.
1 persona = 1 user journey map
2 – design
Once the business mapping has been validated, we create the interface flows.
Each flow is designed to mirror the user’s needs.
On the product delivery side
Maiia Gestion for physiotherapists
It is a simple and clear practice management solution, completely integrated into the Maiia ecosystem.
With Maiia Gestion, the physiotherapist simply manages his time, his patient and his money.
Key features of Maiia Gestion
360° view of the cabinet
With precise indicators, it’s easier to keep track of your business.
360° view of the patient
No more tedious searches for patient care history.
assessment in 1 click
All measurements and notes in one place – no more post-it notes in drawers!
Timeline
Know at a glance your appointments and the course of your day.
Interfaces
Democratize, empower and accelerate with a design system
With the maturity of our design system, certain screens are developed based on wireframes.
We can thus:
A version of the design system components has been created on balsamiq.
Design standardization
Cegedim santé offers solutions that have been in existence for more than 20 years. The user experience within the same product is heterogeneous in both UX and UI.
With Maiia Gestion, we had the opportunity to demonstrate the benefits of a « by design » solution by building a robust design system.
Advantages of the design system for Cegedim Santé :
+40 components created and kept up to date.
A design system for all teams
Built by the entire product team for the entire product team. (POs/PMs/PPOs, tech leads, scrum masters, dev and QAs).
All tech & design teams are certified on the design system.
AcCESSIBILITY
Creation of a high-contrast color palette, keyboard navigation and voice synthesis (ARIA tags + alternative text).
Over 2,000 physiotherapists in France are visually impaired or blind.
Design System scalability
With the scaling up of solutions, thanks to the growth context, the design system is deployed on 5 products (redesign or creation) from other BUs of the Cegedim group.
Base claude bernard
Mobile application for the French database listing all drugs and healthcare products marketed in France.
Mon logiciel médical
MLM is the first web-based medical practice management software for self-employed healthcare professionals, in practices or Maison de Santé.
Maiia gestion v2
An innovative version, focusing on the coordination of all healthcare professionals, has been created.
Available on request.
User test procedure
Test scenarios
2h testing
Behavior analysis
Usability
We use 3 tools to assess user satisfaction and feedback.
SUEQ questionnaire
Ux Curve
Analytics / survey
To elevate the design maturity within the group, I have…
Results of this design-centred approach within Cegedim Santé
From 2017 to 2023
I taught graphic design and design thinking to students at École Polytechnique (l’X).
From 2016 to 2019
I was the co-founder and COO of the hardware startup 7NEXT, which created the product PUPSCAN, the world’s fastest mini-document scanner.
My responsibilities
Our successes
What is PUPSCAN?
The brainchild of a team of engineers and designers, PUPSCAN lets you scan, store and share all your documents at the click of a button.
It automatically takes care of every step, from your sheet of paper to its final destination.
case studies
- Expense reports to send to your accountant
- Contracts to edit in Word
- Children’s drawings
- Album photos
- …
How does it work?
- Choose your scenario
- Scan
- It’s done!
Interfaces
Between 2001 and 2016
2007 – 2016
I’ve been a freelance designer, helping entrepreneurs create and deploy their brand identity on print and web media. I’ve enjoyed working with architects, start-ups, communications agencies, associations, investors, hoteliers, wine producers…
2003 – 2007
I started my career as an Art Director in event communication, working with larges companies listed on the CAC 40 index (French stock market).
2001
And before all of this, I learned design at Penninghen (ESAG).
About
Rigorous, precise and structured, I have a practical, action-oriented approach.
I enjoy working on complex tasks, making reasoned decisions and expanding my knowledge in order to progress.
As part of a group, I try to create a dynamic working environment and enjoy tackling several projects at once.
I’m a good listener and like to work as part of a team when decisions have to be made.
Education
| 2019 | UX design Module at IESA multimedia |
| 2015 | Web Creative Manager at Pyramyd |
| 2001 | Artistic Director in Graphic Arts at ESAG – Penninghen |
Languages
French and English
I think that users don’t like to see themselves using a computer to work, they like to see themselves doing their job.